Businesses have opportunity to get personal

You may remember the “Portraits of Pelham” series that I have photographed over the past couple of years. Our local business association, the Pelham Business Association, has asked me for another year to run the visual campaign for their 2013 marketing promotion. Here is an article that was written about it in the Voice of Pelham on February 27th, 2013.


 

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By Sarah Murrell
VOICE Staff

With an ever-increasing number of choices for products and services, consumers are looking for something a bit more personal. In a close community like Pelham it’s not as difficult to personify your business as in major cities, but it can still be a challenge.

In 2012 the Pelham Business Association made it easier, much easier, with the Portraits of Pelham campaign.

The campaign was a “huge success”, with an overwhelming response that resulted in a waiting list, so the PBA will be continuing the campaign this year.

The Portraits of Pelham Business Series is a visual marketing campaign with the goal of personifying the local businesses and helping them develop their personal relationship with the general public.

“Having a professional portrait that represents your professional image is the best way to put a face to your brand,” says photographer Bryan Caporied. “I personally always photograph business portraits on-location, whether it be at your place of business, somewhere your clients might recognize or maybe even at an outdoor location. An environmental business portrait is so much more welcoming and warm as opposed to a stark studio backdrop.”

“Everyone else has a “studio” business portrait, so why would you want to be like  everyone else?” he asks.

“Shooting the Portraits of Pelham with Bryan was a great experience”, says PBA president Tim McAvoy of McAvoy, Belan and Campbell.

“Not only did it give me some great business exposure, but I also used the professional picture for my company website. I would definitely do it again,” said McAvoy.

Caporicci, an accredited professional photographer who has been internationally recognized for his outstanding imagery, shoots the portraits for the campaign, offering local business people a beautiful portrait of themselves in their business.

The campaign also features a profile aspect that allows the. community an opportunity to better understand the people they do business with.

The Pelham Business Association is currendy accepting submissions until March 8. The cost for a Portrait of Pelham is $150, a more than $700 value.

Caporicci says eight businesses have already signed up for the 2013 campaign and there is only room for 20, so registering as soon as possible is important.

Caporicci also points out the campaign is open to PBA members only, but membership is open to all businesses in the town of Pelham.

The campaign begins March 11 online and March 13 in The Voice.

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