In a follow-up newspaper article from last week’s “Business have opportunity to get personal“, the Voice of Pelham featured our upcoming “Portraits of Pelham” photography promotion again this week. Here is the article that ran in the Voice of Pelham on March 6th, 2013.
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By Sarah Murrell
A year ago the pages of The Voice featured beautiful portraits of Pelham business owners and leaders, showcasing not only the services of these businesses and the personalities of their owners, but the talents off as well.
The Portraits of Pelham campaign was well received by the community. Caporicci says residents told him they were excited to read the Voice and look for who is featured in that next installation ofthe Portraits of Pelham.
“I think the public responded so well because it was a dynamic visual campaign. They were great portraits of people they know – their neighbours, friends and local business owners,” says Caporicci. “It brought a sense of personality to the businesses that they all shop at regularly. The profile itself was a neat insight into the personality of the “face behind die name”.”
“When I heard about the Portraits of Pelham campaign last year I thought it was a great idea. The campaign had great value -1 got an ad in the paper but most importantly I got a great business portrait,” said Tom Mclntyre of Tag Computer Services. “In my mind I envisioned a traditional studio portrait, but instead the photo was taken at my office in my work environment and I was sitting in front of a plain backdrop, but instead I was surrounded by my work. I love it!”
“The 2012 Portraits of Pelham campaign run by the PBA was a fantastic opportunity for quality advertising in a variety of mediums”, says Melissa Wells of Ex Nihilo Designs.
Warren Mason, Voice advertising director, agrees.
“It’s unique,” he says of why it is so popular. ‘It’s something people-talk about”
Mason also points out the campaign has a “long shelf life”, with the campaign running 20 weeks in The Voice and online, featuring not only the portraits of local businesses but online profiles as well.
The campaign kicks off this week on page 16 with a review of last year’s portraits and begins new portriats next week.